INCREASING CONSUMER CONFIDENCE: Maintaining Consistent Procedures

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INCREASING CONSUMER CONFIDENCE: Maintaining Consistent Procedures

  • Andrea Pasquettin
  • 19 May 2020
  • Security
Any occurrence which undermines the safety and security of the general public will cause a reduction in something critically important to the success of any business or enterprise: consumer confidence.

The confidence of a consumer is significantly affected by their sense of comfort and familiarity. Anything that a person recognizes from repeated and consistent experience will become increasingly routine, expected, and therefore perceived as “safe”. Sudden and unexpected changes can produce the opposite effect, so maintaining consistency in security measures and procedural policy is very helpful in building up consumer confidence, and reinforcing a positive experience. This will subsequently translate into a positive reputation of the business or enterprise expanding among the public, and will greatly enhance all efforts to sustain and increase success.

A critical and often overlooked component of any solid security plan is a thorough, intelligent development and implementation of necessary and helpful procedures, both for the staff and the consumer. This is best achieved through a collaborative design between business management and a qualified security firm with experience in protocol strategies. This entails large amounts of data and research, advanced analytics and technology, and proficient usage of behavioral psychology.

A distinct advantage provided by Force Protection Agency (FPA) is their data-driven approach and advanced technology, which allows them to actively assist their clients in developing sensible, targeted, and effective protocols & procedures in order to achieve maximum results in both safety and in boosting the consumer confidence that is so critical to peace and prosperity.

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