INCREASING CONSUMER CONFIDENCE: Managing Safety & Security Protocols

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INCREASING CONSUMER CONFIDENCE: Managing Safety & Security Protocols

  • Andrea Pasquettin
  • 19 May 2020
  • Security
Confusion inherently invites both fear and frustration. Safety measures and procedures can often seem inconvenient to the consumer and, at times, discouraging to customer growth, but clarity and consistency in the management of protocols are two critical elements in minimizing these complexities.

There are few things more upsetting than spending your time and energy to find the appropriate queue or channel when shopping in a busy store, only to learn at the end of a long wait that you were not properly guided to the correct area, and must repeat the entire inconvenient action. Likewise, being denied entry or being forced to exit for violation of unknown or vague and confusing policies can also anger and dishearten the consumer. It is significantly important to ensure all safety procedures and mandatory protocols are first carefully considered in light of current legal and safety data along with common sense, then clearly articulated and communicated in advance for the awareness and preparedness of consumers, and finally administered as consistently as possible to avoid confusion and the appearance of dereliction or discrimination.

In summary: decide what policies are best, explain these policies clearly in advance, and encourage and gently enforce the policies consistently in every appropriate circumstance.

Extensive training and a volume of experience are critical for a security guard in effectively managing protocols, and guards properly equipped in this manner are an invaluable asset to a business or enterprise, especially during times of heightened health and safety concerns. This expertise also allows a guard to effectively assess new and changing situations in the course of duty, in order to adapt as necessary in fulfilling their duties while maintaining the correct priority of objectives, especially the paramount priority of saving lives. Force Protection Agency (FPA) delivers this advantage by sourcing the best talent from military and law enforcement with the unparalleled expertise such experience provides.

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