It doesn’t matter how safe or successful a product or service may actually be; if the consumer does not have confidence, both in the safety and quality of the product or service and in the course of action required to obtain it, then they will simply avoid it altogether, particularly if its something they regard as non-essential. We have long seen a consistent security presence at such fundamental institutions such as airports and transit terminals, government buildings, banks, and more recently at grocery stores and pharmacies. This security provision not only helps to prevent illicit activity but constantly affirms the subconscious perception by the public that these institutions are both safe and necessary.

An entrance unattended, a payment register or stock room unprotected; these obvious visual clues speak volumes to people about security and whether or not they feel safe enough to venture out and enter these places. Establishing the proper visual presence of your security measures is very important, and this includes the physical placement and appearance of your guards and their uniforms, as well as their attitude, demeanor, and interpersonal communication skills. All of these elements will contribute to either strengthening or weakening the confidence of your consumers, and their continued and growing patronage.

Force Protection Agency (FPA) in an industry leader in uniform design for both quality and government regulatory compliance, and their professional appearance provides confidence to their clients and cohesion in collaborating with government agency partners. FPA consistently projects an image of safety that supports their overall mission of providing the best protection services available.